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Schooling Facebook users on the privacy-heavy settings of Facebook Dating, to the point where enough users are comfortable to give it a try, will likely be a slow process and an uphill battle.
But if Facebook Dating succeeds, it could very well become one of the largest dating services in the world and help drive up Facebook user engagement — a boost that could also indirectly benefit the social network’s stock performance in the long run. It joins a long string of Facebook failures such as Facebook Deals, Facebook Home and the Facebook Poke app.
The ability to actually review, express interest in and chat up potential matches is coming later at an unspecified date to make sure a sufficient number of people have created profiles and there are enough people to match with.
Once Facebook Dating is eventually rolled out in is entirety, however, Facebook users interested in dating on the social network must follow a set-up process, in which they create an entirely new dating profile independent of their main Facebook profile.
“South America as a region shows online dating acceptance,” explained Sharp, adding that Colombia in particular had a “good mix” of Facebook monthly active users and metropolitan areas for the social network to ably compare online dating behaviors across different cities.
There’s also likely another reason Facebook selected Colombia as a test-bed for its dating feature: compared to the US or UK, at least, it’s a lower-risk market in which to potentially make mistakes and learn from.
The biggest obstacle to Facebook succeeding in dating? The social network continues to combat public concerns over data privacy, which includes apprehensiveness from at least some singles who are uneasy over the idea of somehow tying their dating-related data to their Facebook data.
That’s a concern that appears justified on first blush.
Indeed, with Events and Groups, the only way another Facebook Dating user can tell you’re on the service at all is if you “unlock” that Group or Event for other Facebook Dating members to see and if your dating preferences match with theirs.Ensuring the safety of our clients is our top priority. For more information about the terms of your profile’s extended visibility, click here.Profiles are moderated and your personal data is protected. For any complaints and enquiries you may contact us here.But there are several major caveats: those Facebook users will only be able to create their dating profiles initially.The ability to actually review, express interest in and chat up potential matches is coming later at an unspecified date to make sure a sufficient number of people have created profiles and there are enough people to match with. Starting Thursday, Facebook users in Colombia with i OS and Android devices can download a version of the Facebook app that includes a new section with Facebook Dating.