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Scheduling posts makes it easier to test post-times for engagement and systemize your Facebook marketing strategy. If you’re looking for the fastest and easiest way, Facebook has a native scheduling option that will allow you to select a publish date and time when you create a post.

You can also save the post as a draft if you need to finish and post it later.

Image: You’ll want to use high-quality images for your Facebook ads with an aspect ratio of to 16:9.

The images will be displayed at 400 x 150, so this is what Facebook sets the minimum size at but a size of 1200 x 450 will be easier to work with and easy to compress later on.

The best time to post on Facebook is when users are most likely to be on Facebook and actively engaging with content, so web marketers have spent a lot of time figuring out when this is.

Here’s what they’ve found: If you’re looking to account for the time of day that Facebook users are most active, but can’t set that time aside to post - you may consider scheduling your Facebook posts.

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When you boost a post - essentially Facebook takes that post and turns it into a Facebook ad that’s optimized for post engagement.

The Boost Post button allows you to quickly create a Facebook ad from your post to get more engagement and attract new users to your Facebook page.

You can include a call-to-action button on the post and target users in specific locations, with particular interests, or who have behaviours similar to users that have engaged with your posts in the past.

Paid Reach: the number of users exposed to your brand through paid advertising.

Marketers have noted a statistical decline in the the organic reach of Facebook posts in the last couple of years.

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